Wiring Ferrari's to Reinventing Audio with IconiQ Founder Nima Saati

Nima Saati, founder of NIMA Technologies and the creator behind the sports-inspired Bluetooth speaker brand IconiQ. Nima shares how his journey from wiring Ferraris to licensing IP with the NFL led to a breakthrough in immersive, fan-first audio tech. This episode dives into his design obsession, licensing battles, and why he believes unification—not personalization—is the future of portable sound.

 

🎧 Expect to hear:

🏈 How a football helmet became the blueprint for the world’s first licensed sports-themed Bluetooth speaker

🔊 Why most Bluetooth speakers fall flat—and how IconiQ’s audio engineering outperforms on sound, size, and power

🎨 The role of design, utility patents, and official team licensing in creating a collectible that actually delivers

💡 Lessons from building multiple hardware startups without VC backing—and why capital and the “dream team” are everything

💥 What’s next for IconiQ, from military editions to syncing 20 speakers across sports, culture, and community

 

🔗 Connect:

Website: https://iamiconiq.com